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The Power of the Thumbnail – Armand Serrano Visual Development Artist

Title: The Power of the Thumbnail
Length 45min
Filmed on November 2010
Sponsored by The Creative Talent Network

Art Director Armand Serrano: A 20-year veteran of the animation industry, Armand has worked on both TV and feature film productions. Born in Manila, Philippines, he now resides in Los Angeles working as an art director for Sony Pictures Animation in Culver City, California.

Armand graduated with a Civil Engineering degree at the University of Santo Tomas in Manila. Upon learning that Hanna-Barbera started a studio in town, he left his barely started practice and joined the studio to begin a new career in animation.



He got involved in the production of such TV shows like The Addams Family, Fender Benders, Yogi Bear, Pirates of Dark Water, The New Adventures of Johnny Quest and Captain Planet and the Planeteers to name a few. He then moved to Philippine Animation Studio to supervise layout on Marvel TV shows X-Men, Fantastic Four and Biker Mice From Mars.

In 1996, Armand relocated to Burbank, California but soon got hired by Walt Disney Feature Animation Studios to work on Mulan and join their Orlando, Florida studio. His film credits for Disney include Mulan, Tarzan, Lilo & Stitch, and Brother Bear. Then in 2004, Armand moved back to Los Angeles to do visual development and principal locations design for the newly formed Sony Pictures Animation. His film credits for Sony include Surf’s Up, Open Season 2, Cloudy With A Chance Of Meatballs, Arthur Christmas and Hotel T.

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